Bobby Kreusler is a sports management and entertainment industry leader with more than 22 years of experience. As the CEO of Blue Giraffe he oversees all operations, decisions and management of the company. Before founding Blue Giraffe, Bobby was the Executive Vice President of Wilhelmina Models, one of the largest model management companies in the industry. Along with overseeing the company’s operations in New York, Los Angeles and Miami, Bobby ran Wilhelmina Artist Management, the sports and celebrity division which exclusively represented superstars for their marketing and endorsement activities.
With stars like Beyoncé, Destiny’s Child, Jessica Simpson, Usher, PGA TOUR winner Matt Kuchar, NBA All Star Stephon Marbury and NASCAR superstar Jimmie Johnson, Bobby’s division executed multimillion dollar deals between talent and brands such as L’Oreal, CoverGirl, DKNY Jeans, Hugo Boss, Ermenigildo Zegna, Bridgestone Sports, AND 1 shoes, Levis, EA Sports, Gillette and more.
Prior to his time at Wilhelmina Models, Bobby served as the General Counsel of one of North America’s largest live event production company, Magicworks Entertainment, Inc. Magicworks was a vertically integrated management and production company that oversaw the musical talents of David Copperfield, Billy Joel, STYXX, Lynrd Skynrd, and Bad Company; along with large musical productions like David Copperfield’s world tours, Broadway shows, and concert series for Fleetwood Mac and Janet Jackson. Bobby played an instrumental role in finalizing the acquisition of Magicworks to SFX Entertainment for $120 million in 1998.
Bobby began his career as an associate attorney for the Florida-based law firm of Steel, Hector & Davis before deciding to pursue his next venture as Vice President and General Counsel of the Raymond Floyd Group, where he oversaw the business and legal affairs for PGA TOUR Hall of Fame golfer Ray Floyd. In this position, Bobby lead multimillion dollar negotiations and endorsement deals with companies such as Hyatt Hotels, Lexus Motorcars, Bridgestone Sports, Southwestern Bell Corporation (“SBC”) and Softspikes; as well as assisting with the creation of a golf course design company and a “Ray Floyd” signature line of clothing.
A Florida State University alumnus, Bobby holds a Bachelor of Science degree in Marketing and a Master of Business Administration. He received his Law Degree from Stetson University.